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Business Tourism 2017/2018

  • 5 ECTS
  • Taught in Portuguese
  • Continuous Assessment

Objectives

At the end of the course, students should be able to:
Understand the evolution of business travel over time;
Know the concept of Business Tourism;
Analyze the different segments of Business Tourism;
Study the structure and functioning of Convention & Visitors Bureaux

Recommended Prerequisites

N/A

Teaching Metodology

The hours of theoretical-practical contact will be taught through the expository method complemented with the analysis and discussion of case studies. Tutorial guidance will be given for the practical support of the students' course of study, particularly in group and individual assignments that will be presented orally in the classroom context in order to stimulate reflection, critical capacity and interaction in the students.

Body of Work

1. The evolution of business travel over time
a.The evolution of business-related travel
b.The effect of globalization
c. Trends and perspectives of the future in Business Tourism
d.The development of ICT and its impact on Business Tourism

2.The concept of Business Tourism
a.Definitions of Business Tourism
b.Definition of Meetings Industry
c.Espaços vocationados for Business Tourism (venues)
d. Business Travel vs. Non-Discretionary
e.The profile of the Business Traveler

3.The different segments of Business Tourism
Individual Business Trips
b. Corporate or corporate meetings
c. Associative meetings
d.Falls and Exhibitions
and incentive trips
f.Hospitality

4. Structure and functioning of Convention & Visitors Bureaux
a. Relationship between Business Tourism and Leisure Tourism
b.The Convention & Visitors Bureaux operating model

Recommended Bibliography

Marques,J. & Santos,N.(2017),Business Tourism Development:A Portuguese Perspective,Cuadernos de Turismo,nº.40,pp.423-437

Marques,J.&Santos,N.(2017),Tourism Development Strategies for Business Tourism Destinations: case study in the Central Region of Portugal, Tourism: An International Interdisciplinary Journal,Vol.65,Nº4,pp.437-449

Marques,J.&Santos,N.(2016),Developing business tourism beyond major urban centres: the perspective of local stakeholders, Tourism and Hospitality Management,Vol.22,No.1,pp.1-15

Marques,J.&Santos,N.(2013),O Centro Litoral de Portugal como destino de Turismo de Negócios. Análise à oferta de alojamento e de espaços para reuniões, in Cravidão, F. & Santos,N. (coord.),Turismo e Cultura. Destinos e Competitividade,IUC, Coimbra,pp.75-110

Marques,J.(2013),A valorização turística do território como fator de dinamização do produto Turismo de Negócios,in Fernandes,J.,Cunha,L.&Chamusca,P.(coord.),Geografia & Política, Políticas e

Complementary Bibliography

DAVIDSON, R. e COPE, B. (2003). Business Travel. Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel. Harlow, Pearson Education Limited.

SWARBROOKE , J. e HORNER, S. (2001). Business Travel and Tourism. Oxford: Butterworth-Heinemann.

Weekly Planning

Week 1:
1. The evolution of business travel over time
a.The evolution of business-related travel
Week 2:
b.The effect of globalization
c. Trends and perspectives of the future in Business Tourism
d.The development of ICT and its impact on Business Tourism
Week 3:
2.The concept of Business Tourism
a.Definitions of Business Tourism
Week 4:
b.Definition of Meetings Industry
Week 5:
c.Espaços vocationados for Business Tourism (venues)
Week 6:
d. Business Travel vs. Non-Discretionary
Week 7:
The profile of the Business Traveler
Week 8:
3.The different segments of Business Tourism
Individual Business Trips
Week 9:
b. Corporate or corporate meetings
c. Associative meetings
Week 10:
d.Falls and Exhibitions
and incentive trips
Week 11:
f.Hospitality
Week 12:
4. Structure and functioning of Convention & Visitors Bureaux
a. Relationship between Business Tourism and Leisure Tourism
Week 13:
b.The Convention & Visitors Bureaux operating model
Week 14: Study visits
Week 15: Reviews and conclusions of the seized contents

Demonstration of the syllabus coherence with the curricular unit's objectives

The topics covered in this course allow students to understand the evolution of business travel over time, learn about the concept of Business Tourism, analyze the different segments of Business Tourism and study the structure and operation of Convention & Visitors Bureaux.

Demonstration of the teaching methodologies coherence with the curricular unit's objectives

The hours of theoretical-practical contact taught through the expository method and complemented with the analysis and discussion of case studies meet the objectives initially proposed and enable learning and contextualization of the concepts associated with the problems of Business Tourism. The tutorial orientation in the practical support of the students' academic course, more concretely in the accomplishment of group and individual works that will be later presented orally in class context, helps in the continuation of the autonomous work of the students and application of the concepts to the real context.

relevant generic skillimproved?assessed?
Achieving practical application of theoretical knowledgeYesYes
Adapting to new situations  
Analytical and synthetic skillsYesYes
Commitment to effectivenessYes 
Commitment to qualityYes 
Creativity  
Cultural awareness  
Ethical and responsible behaviourYes 
Event organization, planning and management  
Foreign language proficiency  
Information and learning managementYes 
Initiative and entrepreneurship capability  
IT and technology proficiencyYesYes
Problem Analysis and AssessmentYesYes
Problem-solvingYesYes
Relating to othersYesYes
Research skillsYesYes
Self-assessment  
TeamworkYesYes
Understanding multiculturalism and valuing diversity  
Working in international context  
Written and verbal communications skillsYesYes
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