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Organization and Management of Tourism Enterprises 2017/2018

  • 5 ECTS
  • Taught in Portuguese
  • Continuous Assessment

Objectives

After completing this subject, students should be able to:
1. Discuss the reality of organizations, with respect to their elements, functions, typologies and configurations;
2. Evaluate and apply the main tools and tools for decision-making, analysis, planning and strategic management of companies, with appropriate adaptation to the tourism sector;
3. Identify the main concepts and problems, related to the management of tourism enterprises, considering the reality of the sector;
4.Plan and describe the process of creating companies in tourism, identifying the process, risks and associated advantages;
5.Compare the different strategies and models of growth and internationalization for companies in the tourism sector.
6. Identify the impacts of globalization and new technologies on tourism companies.

Recommended Prerequisites

n.a.

Teaching Metodology

Classes will combine the formal exposition of concepts, theories and models, stimulating student participation through debate, constant intervention and critical reflection on the topics addressed. The expository / participatory approach will be useful in terms of the conceptual issues taught. Practical sessions will be held to provide guidance and support for the work to be carried out by the students, as well as sessions to present and discuss the work developed. It is also intended that students develop and consolidate their knowledge through case studies, audiovisual and multimedia materials complemented by critical analysis and discussion sessions.

Body of Work

1. Organizations
1.1 Concept, elements, functions
1.2 Types of tourism companies
1.3 Components
1.4 Organizational configurations
1.5 Elements

2. Strategy, planning and decision making
2.1 Decision-making process
2.2 Strategic analysis models
2.3 Strategic management models
2.4 Strategic planning

3. Tourism Business Management
3.1 Typologies of tourism companies
3.2 Types of clients and needs
3.3 Market segments

4. Creation of tourism business companies
4.1 Opportunities and risks
4.2 Strategies

5. Growth, concentration and internationalization
5.1 Strategies
5.2 Models
5.3 Risks

6. Globalization and tourism

Recommended Bibliography

Holloway, J. C., Humphreys C. (2012). The business of tourism, Harlow, Pearson.

Complementary Bibliography

Given by the teacher.

Weekly Planning

Week 1: Subject presentation. Organizations
Week 2: Organizations
Week 3: Organization
Week 4: Strategy, planning and decision making
Week 5: Strategy, planning and decision making
Week 6: Tourism Business Management
Week 7: Tourism Business Management
Week 8: Tourism Business Management
Week 9: Creation of tourism business companies
Week 10: Creation of tourism business companies
Week 11: Growth, concentration and internationalization
Week 12: Growth, concentration and internationalization
Week 13: Growth, concentration and internationalization
Week 14: Globalization and tourism
Week 15: Globalization and tourism

Demonstration of the syllabus coherence with the curricular unit's objectives

For students to discuss the reality of organizations, regarding their elements, functions, typologies and configurations (objective 1), topic 1 - The Organizations will be taught. The evaluation and application of the main tools and tools for decision-making, analysis, planning and strategic management of enterprises, with appropriate adaptation to the tourism sector (objective 2) will be achieved through the contents of theme 2 - Strategy, planning and decision-making. Objective 3, which aims to identify the main concepts and problems, related to the management of tourism enterprises, will be materialized through the teaching of theme 3 - Tourism Enterprise Management. In order for students to be able to plan and describe the business creation process in tourism, topic 4 - Business creation will be taught.

Demonstration of the teaching methodologies coherence with the curricular unit's objectives

The interactive expository methodology will be used in all learning objectives (from 1 to 6), allowing the student to understand and analyze critically the theoretical and conceptual dimensions related to the management of tourism enterprises. This method will be complemented with additional methodologies, specifically directed to each of the learning objectives, according to their typology. The discussion and critical analysis of the theoretical / conceptual dimensions presented will be useful for students to consolidate knowledge about the reality of organizations, their elements, functions, typologies and configurations (Objective 1). In addition, the use of case studies and subsequent discussion will be the preferred method at the level of objective 2, which aims to apply the main tools of decision-making, analysis, planning and strategic management of companies.

relevant generic skillimproved?assessed?
Achieving practical application of theoretical knowledgeYesYes
Adapting to new situations  
Analytical and synthetic skillsYesYes
Balanced decision makingYesYes
Commitment to qualityYesYes
CreativityYesYes
Ethical and responsible behaviour  
Event organization, planning and managementYesYes
Information and learning management  
Initiative and entrepreneurship capability  
Leadership  
Problem Analysis and Assessment  
Problem-solvingYesYes
Relating to others  
Research skills  
Self-assessment  
Teamwork  
Written and verbal communications skillsYesYes
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