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Touristic Destination Management 2017/2018

Objectives

1. Understand the influence of the dynamization of the travel value cycle in the promotion of tourist destinations;
2. Understand the importance of sustainability of urban development, economic development and and socio-territorial cohesion, in the process of qualification of tourist destinations.

Recommended Prerequisites

N/A.

Teaching Metodology

The hours of theoretical-practical contact will be taught through expository methods and teaching/demonstrable in the formal presentation of concepts with subsequent practical application through the documentary analysis of sectoral plans, in an urban context, that influence and are influenced by tourism.

Body of Work

Area 1 | Promotion and dynamism in the perspective of the qualification and management of tourist destinations;
Area 2 | The role of the DMOs - Destination Management Organizations in the promotion and dynamization of Touristic destinations;
Area 3 | Strategies and actions to boost the travel value cycle in the promotion of destinations with tourism potential;
Area 4 | Qualification of tourist destinations: urban rehabilitation, strengthening of economic attractiveness, improvement of mobility and improvement of the urban environment.

Recommended Bibliography

Morrison, A., (2013). Marketing and managing tourism destinations. Publicação: New York: Routledge.

Complementary Bibliography

Material provided by the teacher.

Weekly Planning

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Demonstration of the syllabus coherence with the curricular unit's objectives

The contents of Areas 1 and 2 concretize the organizational framework and the necessary bases for Objectives 1 and 2. The contents of Area 3 concretize the exposition of the subject
concerning Objective 1 and the contents of Area 4, the presentation of the subject relating to Objective 2.

Demonstration of the teaching methodologies coherence with the curricular unit's objectives

For both objectives, the 67.5 hours of theoretical-practical contact of this Curricular Unit involve several methodologies: expository method (framing concepts, models and theories); and teaching / learning method, in the practical application (critical analysis of the sectoral plans that will be approached).

relevant generic skillimproved?assessed?
Achieving practical application of theoretical knowledgeYesYes
Adapting to new situations  
Analytical and synthetic skillsYesYes
Balanced decision makingYes 
Commitment to quality  
Creativity  
Cultural awareness  
Ethical and responsible behaviour  
Event organization, planning and management  
Foreign language proficiency  
Information and learning management  
Initiative and entrepreneurship capability  
IT and technology proficiency  
Problem Analysis and AssessmentYesYes
Problem-solving  
Research skills  
Understanding multiculturalism and valuing diversityYes 
Working in international contextYes 
Written and verbal communications skillsYesYes
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