Touristic Destination Management 2017/2018
- 4 ECTS
- Taught in Portuguese
- Final Assessment
- relevant skillset
1. Understand the influence of the dynamization of the travel value cycle in the promotion of tourist destinations;
2. Understand the importance of sustainability of urban development, economic development and and socio-territorial cohesion, in the process of qualification of tourist destinations.
The hours of theoretical-practical contact will be taught through expository methods and teaching/demonstrable in the formal presentation of concepts with subsequent practical application through the documentary analysis of sectoral plans, in an urban context, that influence and are influenced by tourism.
Body of Work
Area 1 | Promotion and dynamism in the perspective of the qualification and management of tourist destinations;
Area 2 | The role of the DMOs - Destination Management Organizations in the promotion and dynamization of Touristic destinations;
Area 3 | Strategies and actions to boost the travel value cycle in the promotion of destinations with tourism potential;
Area 4 | Qualification of tourist destinations: urban rehabilitation, strengthening of economic attractiveness, improvement of mobility and improvement of the urban environment.
Morrison, A., (2013). Marketing and managing tourism destinations. Publicação: New York: Routledge.
Material provided by the teacher.
Demonstration of the syllabus coherence with the curricular unit's objectives
The contents of Areas 1 and 2 concretize the organizational framework and the necessary bases for Objectives 1 and 2. The contents of Area 3 concretize the exposition of the subject
concerning Objective 1 and the contents of Area 4, the presentation of the subject relating to Objective 2.
Demonstration of the teaching methodologies coherence with the curricular unit's objectives
For both objectives, the 67.5 hours of theoretical-practical contact of this Curricular Unit involve several methodologies: expository method (framing concepts, models and theories); and teaching / learning method, in the practical application (critical analysis of the sectoral plans that will be approached).
|relevant generic skill||improved?||assessed?|
|Achieving practical application of theoretical knowledge||Yes||Yes|
|Adapting to new situations|
|Analytical and synthetic skills||Yes||Yes|
|Balanced decision making||Yes|
|Commitment to quality|
|Ethical and responsible behaviour|
|Event organization, planning and management|
|Foreign language proficiency|
|Information and learning management|
|Initiative and entrepreneurship capability|
|IT and technology proficiency|
|Problem Analysis and Assessment||Yes||Yes|
|Understanding multiculturalism and valuing diversity||Yes|
|Working in international context||Yes|
|Written and verbal communications skills||Yes||Yes|