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Innovation and Tourism Product Development 2017/2018

  • 5 ECTS
  • Taught in Portuguese
  • Continuous Assessment

Objectives

With the themes to be taught in this curricular unit, it is intended the students to acquire a solid body of knowledge and a set of techniques and methodologies the allow them, in a professional context, to manage innovation in Tourism.
The specific objectives of this curricular unit are that, during and at the end of the course, students will be able to:
1. Describe the importance and necessity of innovation in the tourist sector;
2. Evaluate the different tourist product development models and processes;
3. Distinguish and explain the different typologies of innovation;
4. Evaluate the evolution of innovation processes in companies and tourist businesses;
5. Distinguish characteristics of innovation in services;
6. Discuss the fundamental dimensions of innovation in tourism;
7. Understand the process and methodology of Benchmarking in the service of innovation.

Recommended Prerequisites

Non applicable.

Teaching Metodology

The classes will combine the formal exposition of concepts, theories and models, stimulating student participation through debate, intervention and critical reflection of the topics addressed. The interactive expository method will be useful in terms of the conceptual issues associated with innovation in the tourist sector and its role in the competitiveness of organizations and destinations.
The use of case studies, research and analysis of data, analysis of scientific texts and the elaboration of practical work will consolidate the knowledge learned and promote proactivity processes in the creation and application of knowledge. At the same time, practical sessions of orientation and support will be given to the work to be done by the students, followed by oral presentation sessions and discussion of the results.
The CU evaluation will follow the continuous assessment method and will take into account the mentioned activities, as well as punctual records of knowledge application and

Body of Work

Topic 1 | Introduction to innovation and development of new tourist products
1.1. The importance of innovation for the tourist sector
1.2. Assumptions
1.3. Strategic approach - innovation in the field of business / tourist businesses
1.4. Territorial approach - innovation as a source of value for destinations

Topic 2 | Conceptualization of Innovation and the development of new products
2.1. Typologies of Innovation (product, process, organizational, marketing, revolutionary, incremental)
2.2. The evolution of the concept and practices of innovation

Topic 3 | Development of new tourist products
3.1. Methodologies to apply
3.2. Potential to integrate tourist products
3.3. Pra ctical Case Analysis

Topic 4 | Innovation in the Tourist Sector
4.1. Characteristics and Models
4.2. Determinants and Barriers

Topic 5 | Benchmarking
5.1. Concepts and Benchmarking process at the Service of Innovation
5.2. Case study

Recommended Bibliography

Alsos, G., Eide, D. & Madsen, E. (2014). Handbook of Research on Innovation in Tourism Industries. Cheltenham: Edward Elgar.

Brooker, E. and Joppe, M. (2014). Developing a Tourism Innovation Typology. Leveraging Liminal Insights. Journal of Travel Research, Vol. 53(4), 500-508.

Brooker, E., Joppe, M. (2012). “Entrepreneurial Approaches to Rural Tourism in the Netherlands: Distinct Differences.” “Big Ideas in Rural Settings” Conference, Wilfrid Laurier University, September 28-29.

Tejada, P. and Moreno, P. (2013). Patterns of innovation in tourism ‘Small and Medium-size Enterprises’. The Service Industries Journal Vol. 33, 7-8, 749-758.

Rodriguez, I.; Williams, A.M. and Hall, M.C. (2014). Tourism innovation policy: Implementation and outcomes, Annals of Tourism Research, Vol. 49, November, 76-93. DOI: 10.1016/j.annals.2014.08.004

Complementary Bibliography

Costa, C. (2014). Gestão estratégica do turismo: evolução epistemológica dos modelos e paradigmas, e tendências para o futuro. In Costa, C., Brandão, F., Costa, R. & Breda, Z. (Eds.) Turismo nos países lusófonos. Conhecimento, estratégia e territórios – Volume I. Lisboa: Escolar Editora, pp. 19-40.

Hall, C. M. & Williams, A. M. (2008). Tourism and innovation. New York: Routledge.

Hjalger, A.M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), pp. 1-12.

Hjalger, A. M. (2002). Repairing Innovation Defectiveness in Tourism. Tourism Management 23 (5), pp. 465-474.

Laws, E. (2009). Tourism and innovation. Tourism Management, 30(6), pp. 935-936.

Peters, M. & Pikkemaat, B. (Eds.) (2005). Innovation in hospitality and tourism, New York: The Hayworth Press.

Walder, B., Weiemair, K. & Sancho Pérez, A. (Eds.) (2006). Innovation and product development in tourism: creating sustainable competitive advantage. Berlin: Erich Schimdt Verl

Weekly Planning

Week 1
Presentation of course contents
Topic 1 | Introduction to innovation and development of new tourism products

Week 2
Topic 1 | Introduction to innovation and development of new tourism products

Week 3
Topic 1 | Introduction to innovation and development of new tourism products

Week 4
Topic 2 | Conceptualization of Innovation and the development of new products

Week 5
Topic 2 | Conceptualization of Innovation and the development of new products

Week 6
Topic 3 | Development of new tourism products


Week 7
1st continuous assessment test
Guidance of practical work

Week 8
Topic 3 | Development of new tourism products

Week 9
Topic 3 | Development of new tourism products

Week 10
Topic 4 | Innovation in the Tourism Sector

Week 11
Topic 4 | Innovation in the Tourism Sector

Week 12
Topic 5 | Benchmarking

Week 13
Topic 5 | Benchmarking

Week 14
2nd continuous assessment test
Guidance of practical work

Week 15
Presentation of practical work

Demonstration of the syllabus coherence with the curricular unit's objectives

So that the students may understand and describe the importance and necessity of innovation (objective 1), the contents referred to in points 1.1 and 1.2 will be taught.
The achievement of objective 2 will be achieved through the teaching of the specific contents of points 3.1 and 3.2.
Section 2.1 - Typologies of Innovation, will allow students to distinguish and explain the different typologies, reaching goal 3.
The contents of section 2.2 - Evolution of the concept and practice of innovation will help students to assess the evolution of innovation processes and thus achieve objective 4.

Demonstration of the teaching methodologies coherence with the curricular unit's objectives

The interactive expository methodology will be used in all learning objectives, allowing students to understand and critically analyze the theoretical and conceptual dimensions related to innovation in tourism. This methodology will be complemented with other methods, specific to each objective. The case studies will be privileged for students to evaluate different planning models and their application to the development of tourist products (objective 2), to distinguish them and the different typologies of innovation (objective 3) and to evaluate the evolution of the companies to the territory (objective 4). At the level of objective 5 (distinguishing characteristics of innovation in services) and following, data research and analysis will be used in order to promote the debate on the fundamental dimensions of innovation in tourism (objective 6) and the correct application from innovation models in tourism to the development of products and destinations (objective 7).
The articulated combination of the different methodologies, structured and in line with the nature of the contents to be addressed and developed during the teaching period of the C.U., will allow us to meet the objectives previously determined for the C.U.

relevant generic skillimproved?assessed?
Achieving practical application of theoretical knowledgeYesYes
Analytical and synthetic skillsYesYes
Commitment to qualityYesYes
CreativityYesYes
Cultural awarenessYes 
Ethical and responsible behaviourYesYes
Event organization, planning and managementYesYes
Information and learning managementYesYes
Initiative and entrepreneurship capabilityYesYes
IT and technology proficiencyYes 
Problem Analysis and AssessmentYesYes
Problem-solvingYes 
Relating to othersYes 
TeamworkYesYes
Understanding multiculturalism and valuing diversityYes 
Written and verbal communications skillsYesYes
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