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Markets and Products in Tourism 2017/2018

  • 4 ECTS
  • Taught in Portuguese
  • Both continuous and final Assessment

Objectives

With the themes to be taught in this curricular unit, students will acquire a solid body of knowledge and a set of techniques and methodologies that will enable them, in a professional environment, to be able to:
1. Describe and apply the product development process in tourism;
2. To differentiate, in an in-depth and structured way, the tourist products with greater expression and representativeness in Portugal and in the world;
3. Identify the main elements of supply that are the basis of each product;
4. Discuss the characteristics of markets / demand associated with different products;
5. Identify and explain special needs of specific market segments, such as senior, young and social;
6. Evaluate the problems, trends of evolution and future challenges associated with markets and tourism products.

Recommended Prerequisites

n.a.

Teaching Metodology

Theoretical-practical classes of exploration of concepts and application of contents to concrete situations. Use of methods of theoretical exposition of the various contents, complemented with interactive methods that stimulate student participation through debates, analysis of case studies, brainstorming, etc.
Research activities and analysis of documents for the development of proposed tasks, namely the execution of a group project, which will be accompanied by the teacher.
It is also intended to carry out technical study visits and / or talks with invited speakers, which will allow the consolidation of the knowledge acquired.

Body of Work

Theme 1 - Design and development of tourism products
1.1. Components of tourist products
1.2. Product development process
1.3. Tourist products under PENT

Theme 2 - Tourist Products - Characterization, identification of supply and market elements, analysis of evolution trends of defined products
2.1. Ecotourism and Nature Tourism
2.2. Health and Wellness Tourism
2.3. Sports tourism
2.4. Adventure Tourism
2.5. Gastronomy and Wines
2.6. Coastal Tourism
2.7. Nautical and Cruise Tourism
2.8. Cycling Tourism

Theme 3 - Tourist Markets
1.1. Senior Tourism
1.2. Youth Tourism
1.3. Social Tourism

Recommended Bibliography

Buckley, R. (2010). Adventure Tourism Management. Boston: Elsevier.
Costa, C., Brandão, F., Costa, R. & Breda, Z. (eds.) (2014). Turismo nos países lusófonos: Conhecimento, estratégia e territórios - VolI, Lisboa: Escolar Editora.
Costa, C., Brandão, F., Costa, R. & Breda, Z. (eds.) (2014). Produtos e Competitividade do turismo na lusofonia - Vol II, Lisboa: Escolar Editora.
Fennel, D. (1999). Ecotourism: An introduction. London: Routledge
Henriques, C. (2003). Turismo, Cidade e Cultura - Planeamento e Gestão Sustentável. Lisboa: Edições Sílabo.
THR / Turismo de Portugal (2006). 10 produtos estratégicos para o desenvolvimento do turismo em Portugal (relatórios disponíveis em www.turismodeportugal.pt).

Complementary Bibliography

Hjalager, A.-M., & Richards, G. (Eds.). (2001). Tourism and Gastronomy. London and New York: Routledge.
Law, E. (1996). Tourism in major cities. London: International Thomson Business Press. . (Existe na Biblioteca)
Veal, A. (2010) Leisure, sport and tourism, politics, policy and planning, Oxfordshire: Cabi. (Existe na Biblioteca)
WTO (2004). Rural Tourism in Europe: Experiences, Development and Perspectives. Madrid: WTO.
Other bibliography that may be considered relevant

Weekly Planning

Week 1
Course presentation
Theme 1 - Design and development of tourism products
1.1. Components of tourist products
Week 2
Theme 1 - Design and development of tourism products
1.2. Product development process
1.3. Tourist products under PENT
Support for practical work
Week 3
Theme 2 - Tourist Products
2.1. Ecotourism and Nature Tourism
Field trip
Week 4
Theme 2 - Tourist Products
2.2. Health and Wellness Tourism
Support for works
Week 5
Theme 2 - Tourist Products
2.3. Sports tourism
Support for works
Week 6
Theme 2 - Tourist Products
2.4. Adventure Tourism
Support for works
Week 7
Theme 2 - Tourist Products
2.5. Gastronomy and Wines
Support for works
Week 8
Theme 2 - Tourist Products
2.6. Coastal Tourism
Support for works
Week 9
Theme 2 - Tourist Products
2.7. Nautical and Cruise Tourism
Field trip
Week 10
Theme 2 - Tourist Products
2.8. Cycling Tourism
Support for works
Week 11
Realization of Poster on Tourist Products
Week 12
Realization of Poster on Tourist Products
Week 13
Theme 3 - Tourist Markets
3.1. Senior Tourism
3.2. Youth Tourism
Support for works
Week 14
Theme 3 - Tourist Markets
3.3. Social Tourism
Support for works
Week 15
Presentation of practical work

Demonstration of the syllabus coherence with the curricular unit's objectives

This course unit has as main objective to provide students with technical and theoretical knowledge and fundamental tools related to the different markets and tourism products, particularly those that have greater expressiveness in Portugal.
Objective 1 will be achieved through the teaching of contents 1.1. and 1.2. 1. Design and development of tourism products. Objective 2 will be accomplished through the teaching of content 1.3. Tourist products under the PENT. Objective 3 will be implemented through the approach to theme 2. Tourism products, where the elements of supply and markets will be characterized, and trends in the evolution of various tourist products will be analyzed.
Objectives 4 to 6 will be realized through the teaching of the contents of theme 3. Tourism markets.

Demonstration of the teaching methodologies coherence with the curricular unit's objectives

The teaching methodologies adopted are consistent with the objectives of the curricular unit, integrating a set of activities that allow students to have the necessary tools to consolidate the acquired knowledge. Firstly, the use of the expository method, combined with the interactive method, will enable the student to understand the basics of the design and development of tourism products and the analysis and characterization of specific tourism markets. The activities of research and analysis of documents, as well as the accomplishment of group work, will allow to consolidate the acquired knowledge and apply this knowledge to concrete cases. Finally, conducting study visits and / or holding lectures with invited speakers will allow students to learn about nearby realities, enhancing the teaching-learning process of the CU.

relevant generic skillimproved?assessed?
Achieving practical application of theoretical knowledgeYesYes
Adapting to new situationsYesYes
Analytical and synthetic skillsYesYes
Balanced decision makingYesYes
Bargaining ability  
Commitment to effectivenessYesYes
Commitment to qualityYesYes
CreativityYesYes
Cultural awarenessYesYes
Ethical and responsible behaviourYesYes
Event organization, planning and managementYesYes
Foreign language proficiencyYesYes
Information and learning managementYesYes
Initiative and entrepreneurship capabilityYesYes
IT and technology proficiencyYesYes
LeadershipYesYes
Problem Analysis and AssessmentYesYes
Problem-solvingYesYes
Relating to othersYesYes
Research skillsYesYes
Self-assessmentYesYes
TeamworkYesYes
Understanding multiculturalism and valuing diversityYesYes
Working in international contextYesYes
Written and verbal communications skillsYesYes
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