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Sociology of Tourism and Consumer Behavior 2017/2018

  • 5 ECTS
  • Taught in Portuguese
  • Both continuous and final Assessment

Objectives

It is intended with this curricular unit that the students acquire a solid theoretical knowledge, as well as a set of methodologies and techniques of analysis that allow them to achieve the following objectives::
1.To know concepts of tourism sociology, tourist experience and consumer behaviour in tourism
2.To know diverse types of social interaction that could occur during a tourist experience
3.To understand the social and cultural effects (positive and negative) that tourism could have in tourists and in local communities
4.To understand the context and history of consumer behaviour in tourism
5.To understand the decision-making process in tourism
6.To distinguish different typologies of consumer behaviour in tourism
7.To recognize the attribute of emergent markets in tourism
8.To understand the concepts of quality and satisfaction in tourism
9.To investigate the importance of sociological research methodologies

Recommended Prerequisites

n.a.

Teaching Metodology

Theoretical-practical classes to explore concepts and to apply contents to concrete situations.
Use of methods of theoretical exposition of the various contents, complemented with interactive methods that stimulate student participation through discussion, analysis of case studies, role-playing, brainstorming, etc.
Practical research work through the analysis of documents for the development of proposed tasks, namely the realization of a work group. Study visits to consolidate knowledges.

Body of Work

Theme 1 | Sociology of tourism
1.1. Concepts in sociology of tourism
1.2. Tourism as a social phenomenon
1.3. Sociocultural impacts of tourism
1.4. Tourist experience as a social phenomenon
Theme 2 | Consumer behaviour in tourism
2.1. Concepts and models in Consumer behaviour in tourism
2.2. Decision making process in tourism
2.3. Typologies of Consumer behaviour in tourism
2.4. Emergent markets and the tourism change
Theme 3 | Quality and satisfaction in tourism
3.1. The quality of tourist experience
3.2. Satisfaction evaluation methods in tourism

Recommended Bibliography

Cohen, E. and Cohen, S.A. (2012). Current sociological theories and issues in tourism. Annals of Tourism Research, 39(4), 2177-2202. DOI: 10.1016/j.annals.2012.07.009

Minnaert, L., Maitland, R., Miller, G. (2011) What is social tourism?, Current Issues in Tourism, 14:5, 403-415, DOI: 10.1080/13683500.2011.568051

Minnaert, L. Maitland, R. & Miller, G. (2009) Tourism and Social Policy. The value of Social Tourism, Annals of Tourism Research, Vol.36, No.2, pp. 316-334

Swarbrooke & Horner, (2007). Consumer behaviour in tourism. Second Edition. Routledge, London and New
York.
Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S.,(2007). Turismo princípios e práticas, terceira edição, Bookman, pp76-105.

Tribe, J. (1995). The economics of leisure and tourism: environments, markets and impacts. London: Butterworth-Heinemann

Complementary Bibliography

Mills, J. & Law, R. (2004). Handbook of consumer behavior, tourism and the Internet. The Haworth hospitality press.
Reisingeer, Y., Turner, L. (2004). Cross cultural Behaviour in Tourism: concepts and analysis, pp. 34-72, Elsevier

Weekly Planning

Week 1
Presentation of the Unit Course (Syllabus, Objectives and Methodologies)
Theme 1 | Natural areas as recreational and leisure areas
1.1. The importance of natural areas
1.2. Classification of natural areas
Week 2
Theme 1 | Sociology of tourism
1.1. Concepts in sociology of tourism
Week 3
Theme 1 | Sociology of tourism
1.2. Tourism as a social phenomenon
1.3. Sociocultural impacts of tourism
Week 4
Theme 1 | Sociology of tourism
1.4. Tourist experience as a social phenomenon
Week 5
Report about the theme 1
Week 6
Work group – analysis of tourists complaints
Week 7
Theme 2 | Consumer behaviour in tourism
2.1. Concepts and models in Consumer behaviour in tourism
Week 8
Theme 2 | Consumer behaviour in tourism
2.2. Decision making process in tourism
Work group
Week 9
Theme 2 | Consumer behaviour in tourism
2.3. Typologies of Consumer behaviour in tourism
Work group. Written report
Week 10
Theme 2 | Consumer behaviour in tourism
2.4. Emergent markets and the tourism change
Work group.
Week 11
Theme 3 | Quality and satisfaction in tourism
3.1. The quality of tourist experience
Poster about Quality in tourism
Week 12
Theme 3 | Quality and satisfaction in tourism
3.2. Satisfaction evaluation methods in tourism
Work group
Week 13
Work group
Week 14
Work group
Week 15
Presentation of the works

Demonstration of the syllabus coherence with the curricular unit's objectives

The syllabus are coherent with the objectives of the Unit, as it can be seen through the comparative analysis of these two parameters. Objectives 1, 2 and 3 will be achieved through the teaching of content 1.
Objectives 4 to 7 will be achieved through the content 2. Objectives 8 and 9 are related with the them 3.

Demonstration of the teaching methodologies coherence with the curricular unit's objectives

The teaching methodologies adopted are consistent with the objectives of the curricular unit, integrating a set of activities that allow students to have the necessary tools to consolidate the acquired knowledge. Firstly, the use of the expository method, associated to the interactive method, will allow the student to understand the fundamental concepts of sociology of tourism and consumer behaviour in tourism, expressed in the various objectives of the CU. The activities of research and analysis of documents, as well as the accomplishment of group work, will allow to consolidate the acquired knowledge and apply this knowledge to concrete cases.
Finally, conducting study visits and / or holding lectures with invited speakers will allow students to learn about nearby realities, enhancing the teaching-learning process of the CU.

relevant generic skillimproved?assessed?
Achieving practical application of theoretical knowledgeYesYes
Adapting to new situationsYesYes
Analytical and synthetic skillsYesYes
Balanced decision makingYesYes
Bargaining ability  
Commitment to effectivenessYesYes
Commitment to qualityYesYes
CreativityYesYes
Cultural awarenessYesYes
Ethical and responsible behaviourYesYes
Event organization, planning and managementYesYes
Foreign language proficiencyYes 
Information and learning managementYesYes
Initiative and entrepreneurship capability  
IT and technology proficiencyYesYes
LeadershipYes 
Problem Analysis and AssessmentYesYes
Problem-solvingYesYes
Relating to othersYesYes
Research skillsYesYes
Self-assessmentYesYes
TeamworkYesYes
Understanding multiculturalism and valuing diversityYesYes
Working in international contextYesYes
Written and verbal communications skillsYesYes
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