Tourism Animation and Event Management 2017/2018
- 6 ECTS
- Taught in Portuguese
- Both continuous and final Assessment
- relevant skillset
1. Understand the phenomenon of events, as well as their contribution as a strategic factor for the development of tourism;
2. Provide methodological tools for the planning and organization of touristic events;
3. Provide tools for a good promotion of events;
4. Provide tools for capturing and creating regional, national and international events;
5. Know and articulate effectively the techniques of event management;
6. Know how to characterize, plan and organize an event in its administrative, commercial, operational and financial aspects;
7. Know the rules of protocol in events;
8. The importance of tourism animation in tourism activities.
The classes will combine the formal exposition of concepts, theories and models, stimulating the students’ participation through debate, constant intervention and critical reflexion on the approached themes. The expository/ participatory approach will prove to be useful mainly for the conceptual/theoretical themes.
There will also occur practical sessions with the aim of developing a project, supervising the evolution of the work developed by the students, as well as sessions dedicated to the presentation and debate of their final projects.
Students will also develop their knowledge through the analysis case studies, technical visits and lectures with invited speakers.
Body of Work
Area 1 | The events
1.1. Concept of event
1.2. The importance and objectives
1.4. The event manager
1.5. Touristic animation and events
Area 2 | Event Tourism
2.2. Economic, social, environmental and tourism impacts
2.3. Relationship with local community
Area 3 | Event Planning and Management
3.1. The process of planning and managing events
3.2. Phases of the event
3.4. Operational plans
3.5. Event evaluation
Area 4 | Protocol in events
4.1. Social and business protocol
4.2. Law of precedence
4.3. National and international protocol
Area 5 | Event Project
5.1. Definition of the project theme
5.2. Project description
5.3. Operational plans
5.4. Event management
5.5. Event evaluation
5.8. Action, follow-up and adaptation
5.9. Evaluation of results
ABowdin, G.A.J., Allen, J., O'Toole, W., Harris, R. & McDonnell, I. (2011). Events management - 3rd ed.. Oxford. Elsevier Butterworth-Heinemann.
Getz, D. (1997). Event management and event tourism. New York. Cognizant Communications Corporation.
Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism Management, 29, p. 403-428.
Marujo, M. N. (2017). Turismo, Turistas e Eventos: da teoria à prática. Castelo Branco. RVJ - Editores, Lda.
Pedro, F., Caetano, J., Christiani, K. & Rasquilha, L. (2012). Gestão de Eventos. Lisboa. Escolar Editora.
Vieira, J. M. (2015). Eventos e Turismo – Planeamento e Organização. Lisboa. Edições Sílabo.
Allen, J., O’Toole, W., McDonnell, I., & Harris, R. (2002). Festival and special event management. Milton, Queensland: Wiley.
Gursoy, D. & Kendall, K. W. (2006). Hosting Mega Events. Modelling Locals’ Support. Annals of Tourism Research, Vol. 33 (3), p. 603-623.
Van der Wagen, L.& White, L. (2011). Event Management for tourism: Cultural, Business and Sporting Events. EUA. Prentice Hall.
Week 1 and 2 - Presentation of the discipline (program, objectives, evaluation).
Area 1 | The events
Week 3 and 4 - Area 2 | Event Tourism
Week 5, 6 and 7 - Area 3 | Event Planning and Management
Week 8 and 9 - Area 4 | Protocol in events
Week 10 to 14 - Area 5 | Event Project
Week 15 - Presentation of the projects
Demonstration of the syllabus coherence with the curricular unit's objectives
The objectives of the curricular unit are adapted to the programmatic contents, being developed according to the evolution in the learning of the contents, being adapted to the several parts in which the proposed program is divided. Connecting closely with examples and practical application cases, UC will explore the UC's key theoretical concepts, methodological processes, and analytical techniques applied to events.
Demonstration of the teaching methodologies coherence with the curricular unit's objectives
Given that the proposed objectives balance the fundamental theories of Organization and Event Management, associated with tourism and the practical application of content in the field of concepts, the methodology adopted fulfills these aims. Transversal at all times of teaching is the research approach, evident in the group project to be built along the course, which is understood to constitute fundamental competence of the future degree in tourism.
|relevant generic skill||improved?||assessed?|
|Achieving practical application of theoretical knowledge||Yes||Yes|
|Adapting to new situations||Yes|
|Analytical and synthetic skills||Yes||Yes|
|Balanced decision making||Yes||Yes|
|Commitment to effectiveness|
|Commitment to quality|
|Ethical and responsible behaviour||Yes|
|Event organization, planning and management||Yes||Yes|
|Foreign language proficiency||Yes|
|Initiative and entrepreneurship capability||Yes||Yes|
|IT and technology proficiency||Yes|
|Problem Analysis and Assessment||Yes|
|Relating to others||Yes|
|Written and verbal communications skills||Yes||Yes|