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Tourism Animation and Event Management 2017/2018

  • 6 ECTS
  • Taught in Portuguese
  • Both continuous and final Assessment

Objectives

1. Understand the phenomenon of events, as well as their contribution as a strategic factor for the development of tourism;
2. Provide methodological tools for the planning and organization of touristic events;
3. Provide tools for a good promotion of events;
4. Provide tools for capturing and creating regional, national and international events;
5. Know and articulate effectively the techniques of event management;
6. Know how to characterize, plan and organize an event in its administrative, commercial, operational and financial aspects;
7. Know the rules of protocol in events;
8. The importance of tourism animation in tourism activities.

Recommended Prerequisites

Not applicable

Teaching Metodology

The classes will combine the formal exposition of concepts, theories and models, stimulating the students’ participation through debate, constant intervention and critical reflexion on the approached themes. The expository/ participatory approach will prove to be useful mainly for the conceptual/theoretical themes.
There will also occur practical sessions with the aim of developing a project, supervising the evolution of the work developed by the students, as well as sessions dedicated to the presentation and debate of their final projects.
Students will also develop their knowledge through the analysis case studies, technical visits and lectures with invited speakers.

Body of Work

Area 1 | The events
1.1. Concept of event
1.2. The importance and objectives
1.3. Typologies
1.4. The event manager
1.5. Touristic animation and events

Area 2 | Event Tourism
2.1. Characterization
2.2. Economic, social, environmental and tourism impacts
2.3. Relationship with local community

Area 3 | Event Planning and Management
3.1. The process of planning and managing events
3.2. Phases of the event
3.3. Financing
3.4. Operational plans
3.5. Event evaluation

Area 4 | Protocol in events
4.1. Social and business protocol
4.2. Law of precedence
4.3. National and international protocol

Area 5 | Event Project
5.1. Definition of the project theme
5.2. Project description
5.3. Operational plans
5.4. Event management
5.5. Event evaluation
5.8. Action, follow-up and adaptation
5.9. Evaluation of results

Recommended Bibliography

ABowdin, G.A.J., Allen, J., O'Toole, W., Harris, R. & McDonnell, I. (2011). Events management - 3rd ed.. Oxford. Elsevier Butterworth-Heinemann.
Getz, D. (1997). Event management and event tourism. New York. Cognizant Communications Corporation.
Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism Management, 29, p. 403-428.
Marujo, M. N. (2017). Turismo, Turistas e Eventos: da teoria à prática. Castelo Branco. RVJ - Editores, Lda.
Pedro, F., Caetano, J., Christiani, K. & Rasquilha, L. (2012). Gestão de Eventos. Lisboa. Escolar Editora.
Vieira, J. M. (2015). Eventos e Turismo – Planeamento e Organização. Lisboa. Edições Sílabo.

Complementary Bibliography

Allen, J., O’Toole, W., McDonnell, I., & Harris, R. (2002). Festival and special event management. Milton, Queensland: Wiley.
Gursoy, D. & Kendall, K. W. (2006). Hosting Mega Events. Modelling Locals’ Support. Annals of Tourism Research, Vol. 33 (3), p. 603-623.
Van der Wagen, L.& White, L. (2011). Event Management for tourism: Cultural, Business and Sporting Events. EUA. Prentice Hall.

Weekly Planning

Week 1 and 2 - Presentation of the discipline (program, objectives, evaluation).
Area 1 | The events
Week 3 and 4 - Area 2 | Event Tourism
Week 5, 6 and 7 - Area 3 | Event Planning and Management
Week 8 and 9 - Area 4 | Protocol in events
Week 10 to 14 - Area 5 | Event Project
Week 15 - Presentation of the projects

Demonstration of the syllabus coherence with the curricular unit's objectives

The objectives of the curricular unit are adapted to the programmatic contents, being developed according to the evolution in the learning of the contents, being adapted to the several parts in which the proposed program is divided. Connecting closely with examples and practical application cases, UC will explore the UC's key theoretical concepts, methodological processes, and analytical techniques applied to events.

Demonstration of the teaching methodologies coherence with the curricular unit's objectives

Given that the proposed objectives balance the fundamental theories of Organization and Event Management, associated with tourism and the practical application of content in the field of concepts, the methodology adopted fulfills these aims. Transversal at all times of teaching is the research approach, evident in the group project to be built along the course, which is understood to constitute fundamental competence of the future degree in tourism.

relevant generic skillimproved?assessed?
Achieving practical application of theoretical knowledgeYesYes
Adapting to new situationsYes 
Analytical and synthetic skillsYesYes
Balanced decision makingYesYes
Commitment to effectiveness  
Commitment to quality  
CreativityYesYes
Ethical and responsible behaviourYes 
Event organization, planning and managementYesYes
Foreign language proficiencyYes 
Initiative and entrepreneurship capabilityYesYes
IT and technology proficiencyYes 
LeadershipYes 
Problem Analysis and AssessmentYes 
Problem-solving  
Relating to othersYes 
Research skillsYesYes
Self-assessmentYes 
TeamworkYesYes
Written and verbal communications skillsYesYes
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