Promotion and Development of Tourist Destinations 2016/2017
- 5 ECTS
- Taught in Portuguese
- Both continuous and final Assessment
- relevant skillset
1. Understand the influence of the dynamization of the travel value cycle in the promotion of tourist destinations;
2. Understand the importance of the sustainability of urban development, economic development and socio-territorial cohesion in the process of qualification of tourist destinations.
The theoretical-practical classes will be taught through expository methods and teaching / learning method, demonstrable in the formal presentation of concepts with later practical application through the documentary analysis of sectoral plans, in urban context, that influence and are influenced by the tourism. Field trips will be provided in addition to the theoretical-practical contact in the room.
Body of Work
Area 1 | Promotion and dynamism in the perspective of the qualification and management of tourism destinations;
Area 2 | The role of the DMO's - Destination Management Organizations in the promotion and dynamization of tourism destinations;
Area 3 | Strategies and actions to boost the travel value cycle in the promotion of destinations with tourism potential;
Area 4 | Qualification of tourism destinations: urban rehabilitation, strengthening economic attractiveness, improving mobility and improving the urban environment.
Morrison, A., (2013). Marketing and managing tourism destinations. Publicação: New York [etc.]: Routledge.
Material provided by the teacher.
Week 1 - Area 1
Week 2 - Area 1
Week 3 - Area 1
Week 4 - Carnival
Week 5 - Area 2
Week 6 - Area 2
Week 7 - Area 3
Week 8 - Area 3
Week 9 - Area 3
Week 10 - Easter
Week 11 - Easter
Week 12 - Area 4
Week 13 - Area 4
Week 14 - "Queima das Fitas"
Week 15 - Area 4
Week 16 - Area 4
Week 17 - Area 4
Demonstration of the syllabus coherence with the curricular unit's objectives
The contents of Areas 1 and 2 concretize the organizational framework and the necessary bases for understanding the statement in Objectives 1 and 2. The contents of Area 3 concretize the presentation of the material related to Objective 1 and the contents of Area 4 the exposition of the subject Objective 2.
Demonstration of the teaching methodologies coherence with the curricular unit's objectives
For both objectives, the theoretical-practical classes involve several methodologies: expository method (framework of concepts, models and theories); and teaching / learning method, in the practical application (critical analysis of the sectoral plans that will be approached). These methods will be complemented with field trips in order to know in loco the application of the plans and instruments analyzed.
|relevant generic skill||improved?||assessed?|
|Achieving practical application of theoretical knowledge||Yes||Yes|
|Analytical and synthetic skills||Yes||Yes|
|Balanced decision making||Yes||Yes|
|Commitment to effectiveness||Yes||Yes|
|Commitment to quality||Yes||Yes|
|Ethical and responsible behaviour||Yes||Yes|
|Event organization, planning and management||Yes||Yes|
|Foreign language proficiency||Yes||Yes|
|Information and learning management||Yes||Yes|
|IT and technology proficiency||Yes||Yes|
|Problem Analysis and Assessment||Yes||Yes|
|Understanding multiculturalism and valuing diversity||Yes||Yes|
|Working in international context||Yes||Yes|
|Written and verbal communications skills||Yes||Yes|